Don't exceed the speed limit
The risk of death is approximately four times higher when a pedestrian is hit at 40mph than at 30mph.
Adapt your driving to suit the road conditions
If the weather is bad, slow down. In some road conditions, even driving at the speed limit could be too fast. Fog, rain and traffic flow will all affect road conditions. Driving too fast for the conditions can result in a collision.
Never assume it's safe to break the speed limit
There may be less traffic on rural roads, but there can also be unexpected hazards such as blind bends, vehicles coming out of junctions and animals on the road.
What happens if I am caught speeding?
If you are caught speeding, you could face a £100 fine and three points on your licence. You may be offered a Speed Awareness Course as an alternative to a fine and penalty points. If you are caught driving significantly over the speed limit, you will be summonsed to attend court where you could face a larger fine and even be disqualified from driving.